Exchange New Car Sales and MSRP
First, I would like to explain what MSRP is. MSRP stands for “Manufacturer’s suggested retail price”, this is what Ford, Lincoln, Chrysler, Dodge, Jeep and Harley-Davidson state that a vehicle should be sold for. However, Exchange New Car Sales thinks that MSRP is what they want to sell a vehicle for.
Exchange New Car Sales (Former) ISR
I received this comment from an Exchange New Car Sales ISR trying to explain the difference of prices of Exchange New Car Sales and MSRP.
When you make a vehicle below MSRP that ALLOWS the customer to add other options on that (at regular MSRP) would put them thousands of dollars over MSRP. So lowering the price, throwing in alot of great options, and still getting it at or below MSRP is definitely a win. Sounds like someone is just pissed off. If this was true, then why would aafees even allow it.
-TeeOh, Independent Sales Representative, ENCS
Comparing Exchange New Car Sales With MSRP
Before I explain the differences of the pricing between a Chrysler 200 Touring fully loaded with rebates compared to stripping it down to the base vehicle only, I want to point out to the public the professionalism from an Exchange New Car Sales Independent Sales Representative.
Vehicles Below MSRP
Now, I will touch on the part “when you make a vehicle below MSRP that ALLOWS the customer to add other options”, as seen in my Ziebart post, you don’t allow the customer to choose because it’s automatically added to their vehicle– an agent will never say “Oh, you can take Owner’s Protection Plan off because your factory warranty will cover it” and if it isn’t caught on the spot, the consumer just got sold by Exchange New Car Sales without the knowledge that all vehicles come with a standard factory warranty. The customer is unaware of the “standard 7 year warranty” or what Ziebart is and that it can be removed.
Exchange New Car Sales Wording
When an ISR from Exchange New Car Sales prints a Buyer’s Offer (an invoice) off they use a line such as:
Included in your investment is a 7 year 75,000 mile Owner’s Protection Plan and Ziebart.
What Would You Initially Think?
I would be asking myself: “Included in my investment?” When did I accept these terms? You’re pretty sly with your words there at Exchange New Car Sales.
However, they never add it to the vehicle from the right side of the screen to the left (selling the product without them being aware of it as it’s automatically applied in MilQuote, the software used by Exchange New Car Sales to build your vehicle). It is determined by the vehicle and delivery destination whether it’s automatically included. Some ENCS ISR’s will take it a step further and try to get customers deliver at a different location, just so that they can get Ziebart applied and get the commission on it ($50 per car and $200 per car after 6). Most customers think they’re getting a great deal as the vehile itself is below MSRP; however, the AAFES Car Sales ISR is reaping in quite a large commission making you believe this.
As an example, the Chrysler 200 Touring’s MSRP is $21,370.00, because AAFES mandates to Exchange New Car Sales all vehicles must start below MSRP, you get the base vehicle for $21,270.00– a $100 difference.
Now, let’s look at the real numbers
You add on the Extended Warranty (“Owner’s Protection Plan”) for $1570 (automatically, unless questioned to take it off) provided by Exchange New Car Sales. Ziebart is applied at the factory for $469. Then you sell on the additional $340 Tire and Wheel Package and possibly the 5 year extended warranty for Auto Appearance Care Coverage at $565. That is a total of $2944 on top of the below MSRP price of $21,270 bringing the vehicle up to $25,314. (After freight charge of $850 and delivering fee of $250).
Paying Extra With AAFES Car Sales?
Why pay an extra $2944 for the same coverage provided free of charge from the factory?
As for Ziebart… If as a customer feels so strongly about it, look at the rust on the cars before purchasing. Isn’t Ziebart supposed to prevent against rust? My advice for Ziebart is to check for rust and corrosion as well as test the ISR and see if you can spill coffee on the seats and it will come off with “one wipe”. Another thing to point out is Ziebart costs $469– if an agent alone makes $200 of that aftermarket product, that brings the true value of $269 for the product at hand.
Get Your Vehicle From ENCS Below MSRP!
Or, a consumer can follow this advice and save $2944 making their below MSRP vehicle ($21,270) and take everything off. Now, the below MSRP comes WAY below MSRP as with the worldwide rebate, you could walk away with a great deal at Exchange New Car Sales. A vehicle for $17,870.00 (rebates applied) with a factory warranty. That is an amazing deal for a brand new vehicle. Once you add on the extended warranties and aftermarket products like Ziebart, Tire and Wheel Package and Auto Appearance Package, it will most likely come up to be hundreds (if not thousands) above the MSRP of the vehicle when purchased through Exchange New Car Sales.
What Can An Additional $2944 Buy You?
What can the savings of $2944 buy you on your brand new 200 Touring? Some nice rims and low profile tires. Or, you can donate it to Exchange New Car Sales.
You Can Get a Better Deal at Exchange New Car Sales!
AAFES Car Sales can get you a better deal, but most agents will force the Extended Warranty and Ziebart– or not sell them at all (tell them it’s standard and cannot be removed) since it will drop quotas that an ISR must reach in order to stay employed.
If this was true, then why would aafees even allow it.
AAFES Car Sales allows it as Exchange New Car Sales is renting space to sell cars, not only that– if at the end of quarter 4, you are able to earn nearly $1,200 in commission on a vehicle. Where does the rest of the money go? I would assume managers get a cut and AAFES gets a slice of the pie as well, this is speculation though.
Sounds like someone is just pissed off.
I have no reason to be “pissed” off. I am simply informing consumers that the aftermarket products and warranties applied to their vehicle can potentially make them pay even more for a vehicle than what was expected and can be removed to save money if they decide to purchase from someone other than Exchange New Car Sales.
Why Be Angry? I Want The Best for ENCS Customers
I hope that I have filled your objections,
Former Exchange New Car Sales ISR